Compuware Knows Mobile

When an auto manufacturer wanted to improve lead generation at major events they realized a mobile app would be an extremely helpful tool. Having the ability to provide demonstrators with an app at events such as car shows allowed them to provide car specs and instant comparisons for consumers.

The on-demand consumer comparisons of vehicles helped the manufacturer show product differentiation between their products and others. This increased consumer leads and sales volume from the events.

A popular greeting card company needed a way to create brand loyalty and drive card sales among the GenY market.

The company decided to add QR codes to the back of the GenY-focused card line to create a digital card-sharing experience.

Retailers were excited to see the card company as a thought and technology leader. This in turn increased distribution.

Expectations are high in increasing brand awareness, brand loyalty and card sales once out of the test marketing phase.

*The greeting card application was named Apple's App Store Staff Pick and in its first two months had more than 100,000 downloads.

In a large metropolitan area, EMT drivers were taking patients to the closest ER, regardless of wait time.

A hospital located in the densely populated area knew there had to be a better way for EMT drivers to know their ER wait time and provide direction/routing services.

The hospital felt providing a mobile app to EMT drivers to know ER wait time, along with direction/routing services would be a benefit, increasing hospital ER traffic and revenue.

Wanting to create a differentiated service for consumers that would improve driver safety and vehicle sales, a large automotive company decided on a mobile solution to support their vision.

They decided to develop a M2M infrastructure to get valuable information from automobiles wirelessly; additionally creating a value-added mobility app for remote functionality such as car start and unlock.

Providing consumers a unique capability increased interest in purchasing their cars and improved consumer retention/brand loyalty due to the access of this functionality.

Needing a way to make residents and visitors feel comfortable in their city, and increase tourism, a large city government decided a mobile application would be a benefit.

They were in need of a mobile app that had accessible design, key value-added information and impressive performance.

The implementation of the mobile app made it easier for the city government to promote tourism and capture information for repeat promotion.